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Marketing and Promotions for Everyuth Times Fresh Face (TFF) Season
Project type
Marketing, Social Media, Graphic Design, Video Editing
Role
Client: Times Fresh Face (TFF)
Agency: The Yellow Compass
Graphic Designer: Lisa Sequeira (Me)
Creative Contributions: Promotional Ideas, Concept Development and Design
Concept
The campaign tapped into youthful energy and self-expression by inviting participants to share what made them uniquely fresh. To bring that spirit alive, I leaned into playful, fruit-inspired visual language — bold colors, floating slices, animated GIFs, and confident poses — giving the campaign a fresh, zesty attitude.
The result? A vibrant and engaging identity that felt as fun and energetic as the audience it was made for.
Everyuth Times Fresh Face is a popular talent competition and youth-oriented campaign in India, aimed at discovering fresh and upcoming talent. It was a part of the Everyuth Skincare brand’s collaboration with The Times of India.
I was responsible for both the design and conceptualization of promotional materials for Times Fresh Face (TFF), one of our major clients. My role included coming up with innovative promotional ideas and designing visual assets for both pre-event and post-event marketing campaigns.
